Branded Podcast

Maximum power for your podcast: We take care of the comprehensive marketing of your podcast to the TW community.

✓ Guaranteed ad impressions: We guarantee 450,000 ad impressions on the advertising media during the marketing campaign.
✓ Flexible add-ons: Choose freely from our add-ons. For even more reach.
✓ All-inclusive option: If you don't have a podcast yet, we will also conceptualize the content, organize the production and provide an experienced host.

Branded Podcast Basic Package

We handle the marketing of your podcast and guarantee 450,000 ad impressions during the campaign. Additionally, your podcast will be featured in the Event Hub on TextilWirtschaft.de for four weeks.

€ 15,000

Looking for more?
Choose from the following add-ons. For even more reach.

E-Blast Add-On

Even more reach for your podcast: Reach 44,000 recipients with an exclusive E-Blast mailing.¹

€ 6,100

LinkedIn Add-On

Social media boost: We post an image with text, hashtag, and link on the TextilWirtschaft channel.²

€ 2,600

Reach Upgrade

We extend the marketing period by two weeks. An additional 225,000 ad impressions guaranteed.³

€ 5,500

Social Ads Add-On

Increased reach through targeted social media advertising to the fashion community.⁴

from 10,700 €

¹ Includes three selected newsline reports (editorial reading tip); bookable once per podcast.
²Bookable up to three times per podcast, every two weeks.
³ Total: 675,000 ad impressions.
⁴ Further reach available.

No podcast? No problem.
Even if you don't have your own podcast yet: We are happy to help with our all-icluvive add-on.

All-Inclusive Add-On

We conceptualize the content, organize the production, and provide an experienced host. The episode will be published in our sponsored podcast 'TW Backstage' as well as on a dedicated landing page.

€ 8,500

Four-week presence in the TW Event Hub.

1/4

Teilen

Display advertising on TextilWirtschaft.de.

2/4

Teilen

E-Blast Add-On: Mailing to over 44,000 recipients.

3/4

Teilen

All-Inclusive Add-On, including a dedicated landing page.

4/4

Teilen

What we need from you

E-Blast Add-On

Please provide us with the following 2 weeks before the podcast goes live:

✓ Header image: 560 px x 250 px; 72 dpi; jpg or png
✓ Headline: 30 - 70 characters incl. spaces
✓ Text: 2,500 - 3,000 characters incl. spaces and formatted
✓ Links: Underline the words in the text that are to be linked and write the exact link in brackets after them.

LinkedIn Add-On

Please provide us with the following components 2 weeks before the podcast goes live:

✓ Image: 1200 x 627 px
✓ Link to landing page
✓ Text: max. 400 characters including spaces, corresponds to max. 5-6 lines
✓ Hashtags: max. 4
✓ Company account to be tagged

You have questions or need more information?

Your media consultant:

Franziska Welp

Deputy Publishing Director

+49 69 7595 1708

welp@textilwirtschaft.de

We are happy to get in touch.

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